Articles on selling and business topics that affect sales

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SELLING

• Selling Situations
• Using The Internet
• Business-To-Business vs Business-To-Consumer Selling
• The "Rules" Of Selling
• Reaching Customers - Who And How
• Defining Selling
• Never Send A Small Boy Out To Do A Big Man's Job
• Customers By The Dozen
• Where To Find Good Salespeople
• Obligations And Responsibilities of Selling
• (Dis) Qualifying Customers
• What Customers Need To Know
• Two Unique Problems Associated With Selling Ideas, Information, Services, Products

SERVICE

• Good Customer Service In The 21st Century
• Business Calisthenics -- Exercises In Business To Keep Business Healthy
• Putting Business Calisthenics To Work

MANAGEMENT

• Change -- Pain or Progress, Revolution or Evolution?
• Change -- Make It An Opportunity!
• 3 Steps To A New Management Style
• Opening The Doors To Success
• The 80/20 Rule And How It Fits Into Business.
• Developing A Marketing Mix.
• Turnover & Return On Investment (ROI)

TRADE SHOWS

• Selling Twins - Retailing And Trade Shows
• Two Sides Of A Trade Show -- The Buyer And The Seller
• Advice To Buyers Going To A Trade Show
• How To Avoid Trade Show Confusion
• Buying "Gazintas" - Selling "Gazintas"
• Understanding Buyers' Rules and Guidelines
• Walking The Aisles, Looking At Booths

DOING MORE BUSINESS

• Finding More Business
• Business Etiquette - The Rule For Business Survival
• When Business Gets Slow, What Can You Do To Get It Going?
• What To Do When Christmas Is Over
• 12 Ways To Find More Business
• What Is A Website For?

ASSOCIATIONS

• Trade Associations, Are They For You?

NEW BUSINESS

• The Rule of 4 & 1/2 -- How Much Money It Takes To Start A Business
• Pricing Services And Products
• Going Into Business For Yourself, The Ultimate Oxymoron.

Business From The Front Line -- Real Life Business Questions Answered ...
... only the names have been changed to protect the innocent ... or the guilty!

• Work From Home And Travel?
• Can't We Talk To Someone When We Need To? ... Maribelle The Bed-And-Breakfast Owner
• Qualifying Clients/Customers?
• Should I Keep Buying From One Source?
• When You Put It Behind Glass ...
• Employee Theft Is A Growing Problem
• They Are Not Ready To Sell!
• Web Sponsors At Trade Shows?
• Manufacturing And The Internet?
• Should I Be On The Internet?
• I Want To Get Into Sales In Our New Company.
• What is E-Shopping?
• Complainers From Hell
• What Does A Marketing Manager Do?

Articles for Craft Artists, Guilds, Schools, Shows/Fairs, and Museum Shops, Stores, and Galleries.

• Slow Moving Merchandise - Bane Or Opportunity?
  
• The Two Unique Problems Associated With Selling Crafts
  
• Walking The Aisles, Looking At Booths
  
• Understanding Buyers' Rules and Guidelines
  
• Some Comments On Consignments
  
• Handling and Expanding Crafts' Marketplace
  
• Pricing Your Work
  
• Do Wholesale Buyer and Retail Customers Buy Differently?