Alan J. Zell, Ambassador Of Selling, has become nationally recognized for his expertise in advising businesses, services, educational, governmental, and organizational entities. Clients seeking his services represent a wide spectrum including accountants, investors, educators, chambers of commerce, retailers, wholesalers, manufacturers, associations, and non-profit organizations.Watch Alan in Action New Client Inquiry
Here is what several reader's are saying about Alan Zell's new book, The Elements of Selling:
- I liked the poem "Selling is . . . " so much, I'm ordering a poster of it for our reception area.
- The Rule of Selling is so basic, I don't know why it's not in other business books.
- Repeating the Glossary of Terms before each Element helped me break down my sales barrier.
- Everyone is in sales seem to be universal but it's not universally accepted or practiced . . . but should.
- Never realized there are 13 different ways to categorize customers besides calling some clients.
- "Poor internal selling affects the bottom line." I really never thought about that.
- When I read "People buy because doing so will make them a better person in their own and others' eyes", I realized that fits me.
- Would I buy/buy into it the way it was presented or the way I was treated?
- Know as much about what you don't buy as you do about what you do buy.
- There is a big difference between knowing and being a know it all.
- Anyone complaining is really saying: (s)he wants to continue doing business with you.
- Give the customer more than they think they are paying for fits lots of situations i.e when management hires a new employee, they expect to get more than they are paying for.
- Finding a need and filling it is different from creating a solution for a need that does not exist.
- Sell to More New Customer, Sell More to Current Customers opened up some doors for me.
- If customers don't believe they are getting more than they are paying for, they will offer less or they won't buy . . . the ultimate of less is 0.
- The variations of the 80/20 Rule surprised me.
- Find out everything your competitors do including marketing, mailings and advertising.
- "Change" is a moving constant – an oxymoron possibly – but "change" is something everyone faces.
- Prior Conversations are the inputs from who knows how many sources that take place before being introduced to what is being offered.
- The keys to open the doors for a successful business is a different concept for me.
- Your description for the progression of getting from here to there is eye opening.
- To get the right answers to the questionnaire in Element 19 caused me to read your book again.
- The book is an excellent marketing course in 139 pages. Thanks.