Home Web Site Critique Seminars & Workshops Trade Show Sales Training
Booklet Order Form
Booklet Cost Each Format
1. Elements of Selling. 26 Elements about selling for individuals, businesses and organizations that sell ideas, information, services, products to individuals, businesses and organizations. 16 Pages. (Available as hard copy or as a PDF attachment) $9.50
2a. A Pre-business Plan Planner For Developing A Small Business Business Plan. Doing a business plan is an essential document if one wants to be in business. It is estimating costs and sales. There are many software programs for doing a business plan and they assume that all the investigation has been done . . . they don't tell you what to investigate. This planner and workbook asks the questions that need to be answered to do a business plan. 18 Pages. (Available as hard copy or as a PDF attachment) $9.50
2b. Software for Micro & Small Businesses Business Plan Development. (For PC or Mac) Business-Plan Financial Forecasting Program for starting a small business using Excel (Version 5.0 or higher) by Leonard Van Regenmorter. An easy-to-use spreadsheet for developing the financial/pro forma section business plan start-up costs, staffing, sales, and expenses, plus a breakeven table. It produces profit and loss statements, balance sheets, cash flow charts, business ratios and contains an outline of what goes into the narrative section of the plan. The M-S-B Business Plan Program for Micro & Small Businesses Limited Edition contains 8 files:
  • Read Me First (MS Word)
  • Pre-Business Plan Planner Workbook (PDFile - See 2a)
  • Pre-Business Plan Planner Document (MS Word)
  • Pre-Business Plan Planner Word Document (MS Word)
  • Financial Spreadsheet (Excel 5.0 or higher)
  • Some Comments on A Business Plan (PDFile)
  • License Agreement (MW Word)
(Available on a CD or can be sent by e-mail)
$74.50
3. Two Sides of A Trade Show - the Exhibitor, the Buyer . . . how both can get better results from their trade show activities. This 16 page booklet explains to exhibitors and buyers the difficulties each faces at a trade show. It is in understanding each others problems that will help them make the changes that will make their trade shows activities more successful. 16 Pages. (Available as hard copy or as a PDF attachment) $9.50
4. Making Display Presentations That Will Have a Positive Influence on the Decision Making Process. Too often the display of ideas, information, services and products gets in the way of the decision making process. This booklet outlines and suggests the way to do displays that will enhance sales. 16 Pages. (Available as hard copy or as a PDF attachment) $9.50
5. Suggestions and Outline for the Statement of Terms & Conditions of Sale for Business-to-Business Commerce. Without such a statement, what a vendor wants and what customers are willing to accept may be different. "Terms & Conditions of Sale" sets the parameters both firms will work under. Without "Terms & Conditions of Sale" the vendor will be obligated to accept the customer's "Terms & Conditions for Purchases." 8 Pages. (Available as hard copy or as a PDF attachment) $9.50
6. Selling Yourself . . . The Business is YOU! Advice on getting the job, holding the job, advancing in the job . . . selling your skills, experience, knowledge. 16 pages. (Available as hard copy or as a PDF attachment) $8.50


All prices are in US Dollars and include postage in the USA, Canada and Mexico. All other countries, add $4.50 per booklet.

7. "Selling Is . . . " poster of the poem on my home page. There are a few posters, 18" x 24" of the poem suitable for framing still available. $38.50


Poster price$38.50 includes shipping/handling in US, Canada & Mexico. Shipping/handling outside the US, approximately, $15.00 (US)

Alan J. Zell, Ambassador Of Selling
P.O. Box 69 Portland, Oregon, USA 97207-0069

Email: azell@aol.com
Telephone: (503) 241-1988