GLOSSARY of SELLING TERMS
- Buy, Buying = the act of accepting an individual's, business's, or organization's output
- Change - v, = the act of doing or being asked to do something different
- "Change" -- n, = what is going to change.
- Customers = Anyone (sometimes referred to as "others") being asked to accept and adopt into their personal or business life what is being offered or do what they are being asked to do. Do not think that because you call them clients or patients, they are not customers. They are customers, only they are hidden behind some other title.
- Customer's Customers or 3rd -Party = No matter what you do, you are always talking to a committee, be it a formal or informal committee. This is because everyone will, at some time carry what they saw, read, heard, sensed, etc. to their FFAACCCs = Family, Friends, Associates, Acquaintances, Customers/Clients or their or one's Conscience.
- He, Him, His & She, Her, Her's. Being gender specific depends on who the customer is.
- Inventory = In addition to physical inventory, it also includes all the skills and information you've been able to bring into what you do.
- Presentation(s) = What others see, hear, read, sense or feel due to what you do, have to offer or ask them to do.. Your customer's presentations(positive or negative) to others will be influenced by your presentation.
- Products = Outputs or the end results of one's actions. So, while ideas, information, skills and services are not thought to be products, they will not be until they are put into a format - verbal, written, visual, sensed, touched - that others can use or do as asked. This is called "productizing" intangibles. And, of course, tangible products can become intangible if the information is left to be a spoken or written description without some tangible form such as a picture, brochure, etc
- Selling = Asking someone to accept and adopt what is being offered. Offering is not the same as selling; it becomes selling when what is offered is accepted and put to use. Should seem obvious, but it is not obvious to everyone.
- Selling Rule = At first glance or at first hearing, the presentation must be logical to the customer at his or her level of understanding ! ! !
- You, Your = any individual, business or organization depending on your frame of reference
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