Business Articles

SELLING

Articles on selling and business topics that affect sales

• "Selling is..." a poem
• Glossary of Selling Terms
• Selling Situations
• Using The Internet
• Business-To-Business vs Business-To-Consumer Selling
• The "Rules" Of Selling
• Reaching Customers - Who And How
• Defining Selling
• Never Send A Small Boy Out To Do A Big Man's Job
• Customers By The Dozen
• Where To Find Good Salespeople
• Obligations And Responsibilities of Selling
• (Dis) Qualifying Customers
• What Customers Need To Know
• Two Unique Problems Associated With Selling Ideas, Information, Services, Products

SERVICE

• Good Customer Service In The 21st Century
• Business Calisthenics -- Exercises In Business To Keep Business Healthy
• Putting Business Calisthenics To Work

MANAGEMENT

• Change -- Pain or Progress, Revolution or Evolution?
• Change -- Make It An Opportunity!
• 3 Steps To A New Management Style
• Opening The Doors To Success
• The 80/20 Rule And How It Fits Into Business.
• Developing A Marketing Mix.
• Turnover & Return On Investment (ROI)

TRADE SHOWS

• Selling Twins - Retailing And Trade Shows
• Two Sides Of A Trade Show -- The Buyer And The Seller
• Advice To Buyers Going To A Trade Show
• How To Avoid Trade Show Confusion
• Buying "Gazintas" - Selling "Gazintas"
• Understanding Buyers' Rules and Guidelines
• Walking The Aisles, Looking At Booths

DOING MORE BUSINESS

• Finding More Business
• Business Etiquette - The Rule For Business Survival
• When Business Gets Slow, What Can You Do To Get It Going?
• What To Do When Christmas Is Over
• 12 Ways To Find More Business
• What Is A Website For?

ASSOCIATIONS

• Trade Associations, Are They For You?

NEW BUSINESS

• The Rule of 4 & 1/2 -- How Much Money It Takes To Start A Business
• Pricing Services And Products
• Going Into Business For Yourself, The Ultimate Oxymoron.

Business From The Front Line -- Real Life Business Questions Answered ...
... only the names have been changed to protect the innocent ... or the guilty!

• Work From Home And Travel?
• Can't We Talk To Someone When We Need To? ... Maribelle The Bed-And-Breakfast Owner
• Qualifying Clients/Customers?
• Should I Keep Buying From One Source?
• When You Put It Behind Glass ...
• Employee Theft Is A Growing Problem
• They Are Not Ready To Sell!
• Web Sponsors At Trade Shows?
• Manufacturing And The Internet?
• Should I Be On The Internet?
• I Want To Get Into Sales In Our New Company.
• What is E-Shopping?
• Complainers From Hell
• What Does A Marketing Manager Do?

Articles for Craft Artists, Guilds, Schools, Shows/Fairs, and Museum Shops, Stores, and Galleries.

• Slow Moving Merchandise - Bane Or Opportunity?
  
• The Two Unique Problems Associated With Selling Crafts
  
• Walking The Aisles, Looking At Booths
  
• Understanding Buyers' Rules and Guidelines
  
• Some Comments On Consignments
  
• Handling and Expanding Crafts' Marketplace
  
• Pricing Your Work
  
• Do Wholesale Buyer and Retail Customers Buy Differently?

This article was written to help you and your business. If you believe some of these articles will be helpful to your business, please e-mail me your comments on how you will apply them. ajz

Please click here for reprints of this and other articles.

Copyright © 2000-2007 Alan J. Zell, Ambassador of Selling, Portland, OR. All rights reserved.

If you are interested in our consulting services or as a speaker at future meetings, conventions or trade shows, please contact me via E-mail, phone, or letter.